search query: @author Dedeoglu, A. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Uray, N. Dedeoglu, A. |
| Title: | Identifying fashion clothing innovators by self-report method |
| Journal: | Journal of Euromarketing
1997 : VOL. 6:3, p. 27-46 |
| Index terms: | FASHIONS INDUSTRY HYPERMARKETS MARKETING |
| Language: | eng |
| Abstract: | Early adopters or innovators play an important role in the life cycle of a new product by providing feedback information and a positive cash flow for the company, raising barriers to entry that prevent other firms from easily entering the market and making later adopters use the product, spreading word-of-mouth communication. If innovators are identifiable in terms of certain characteristics, marketers can develop effective marketing programs to this important segment of the related market. |
« previous | next »
SCIMA