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| Author: | Eliminian, J. |
| Title: | Adopting global marketing strategy: factors that will contribute to business success of the transitional economies |
| Journal: | Journal of Euromarketing
1997 : VOL. 6:3, p. 81-102 |
| Index terms: | GLOBAL MARKETING STRATEGY SUCCESS |
| Language: | eng |
| Abstract: | Going global has become the economic aspiration of many organizations. It is important to be aware of the fact that the world is so technologically complex and fast changing that it is difficult to identify the current level of global marketing changes facing transitional economies. It is also important to recognize that businesses often respond to changes in technology through the effect of market and economic forces. They also have a great deal to do with the changes in our society. |
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