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| Author: | Patti, A. L. Gilbert, J. P. |
| Title: | Collocating new product development teams: Why, when, where, and how? |
| Journal: | Business Horizons
1997 : NOV-DEC, VOL. 40:6, p. 59-64 |
| Index terms: | PRODUCT DEVELOPMENT NEW PRODUCTS TEAM WORK CO-OPERATION ORGANIZATIONAL COMMUNICATION ORGANIZATIONAL DECISION MAKING |
| Language: | eng |
| Abstract: | Companies must be able to design and market new products rapidly, to stay alive and competitive. Physically collocating the members of a new product development team can help achieve the cross-functional cooperation necessary in rushing these products to market. There is much to consider because many new research opportunities exist. A better understanding of the contingencies that affect collocation must be developed, and the effectiveness of various options needs to be tested empirically. For managers , recognizing all the dimensions of collocation provides additional options beyond the all-or-nothing approach. Understanding that not all team members may need to be together can reduce location costs. |
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