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Author: | Herrera Gonzalez, F. |
Title: | Estrategia de posicionamiento o el caso de los operadores telecomunicaciones |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.22-24 |
Index terms: | TELECOMMUNICATIONS INDUSTRY COMPETITIVENESS |
Language: | spa |
Abstract: |
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