search query: @author Moore, T. A. / total: 1
reference: 1 / 1
« previous | next »
Author: | Hartley, R. F. Moore, T. A. |
Title: | New video technology poses perils for some advertisers. |
Journal: | Harvard Business Review
1981 : SEP-OCT, VOL. 59:5, p. 24, 26, 28 |
Index terms: | TECHNOLOGICAL INNOVATION CASSETTE TELEVISION |
Language: | eng |
Abstract: |
« previous | next »
SCIMA