search query: @author Niderkofler, M. / total: 1
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| Author: | Terwiesch, C. Loch, C. Niderkofler, M. |
| Title: | When product development performance makes a difference: a statistical analysis in the electronics industry |
| Journal: | Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 3-15 |
| Index terms: | PRODUCT DEVELOPMENT INNOVATION ELECTRONICS INDUSTRY |
| Language: | eng |
| Abstract: | Throughout the pages of JPIM and other publications, researchers and practitioners devote considerable effort to identifying the dimensions of new-product development (NPD) performance that relate most closely to business success. The results indicate that NPD performance plays a much more important role for explaining the profitability of dominant firms than that of the low-market-share firms in the study. |
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