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| Author: | Thurston, W. R. |
| Title: | The revitalization of GenRad. !GenRad |
| Journal: | Sloan Management Review
1981 : SUMMER, VOL. 22:4, p. 53-57 |
| Index terms: | STRATEGIC PLANNING CORPORATE STRUCTURE MARKETING ORGANIZATIONAL CHANGE |
| Language: | eng |
| Abstract: |
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