search query: @author Schmäh, M. / total: 1
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| Author: | Schmäh, M. Erdmeier, P. |
| Title: | Sechs Jahre "Intel inside". Fallstudie zur Markenführung. |
| Journal: | Absatzwirtschaft
1997 : NOV, p. 122, 124-127, 129 |
| Index terms: | MICROPROCESSORS INDUSTRY BRANDS MARKETING STRATEGY ADVERTISING CO-OPERATION CASE STUDIES |
| Language: | ger |
| Abstract: |
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