search query: @author Chan, A. M. / total: 1
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| Author: | Rossiter, J. R. Chan, A. M. |
| Title: | Ethnicity in business and consumer behavior |
| Journal: | Journal of Business Research
1998 : JUN, VOL. 42:2, p. 127-134 |
| Index terms: | CULTURE CONSUMER BEHAVIOUR INTERNATIONAL TRADE |
| Language: | eng |
| Abstract: | The world-wide increases in migration, tourism, and international trade mean that the role of ethnicity will increase in business seller-buyer behavior and in consumer behavior. Ethnicity has been regarded too narrowly in past accounts of business and consumer behavior. The study proposes a new tri-component conceptualization of ethnicity. The broader conceptionalization of ethnicity encompasses biological-physical, personality, and cultural components, which have important behavior consequenses. |
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