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| Author: | Dussmann, P. Stippel, P. Enke, M. |
| Title: | Warum sind Dienstleistungen so schwer zu verkaufen? *DUSSMANN |
| Journal: | Absatzwirtschaft
1997 : OCT, p. 16-19 |
| Index terms: | SERVICE INDUSTRIES BOOK TRADE MARKETING CUSTOMER RELATIONS COST CONTROL |
| Language: | ger |
| Abstract: |
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