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| Author: | Maschmeyer, C. Stippel, P. |
| Title: | Muss sich jeder Kunde rechnen? *AWD |
| Journal: | Absatzwirtschaft
1998 : AUG, p. 16-18, 20 |
| Index terms: | FINANCIAL SERVICES CONSULTANCY CONSUMER SATISFACTION ADVERTISING PUBLIC RELATIONS PROFIT SHARING |
| Language: | ger |
| Abstract: |
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