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| Author: | Vega Fuertes, P. de la |
| Title: | El control de la eficiencia en la inversion publicitaria y las promociones de ventas |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 50-53 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS SALES PROMOTION |
| Language: | spa |
| Abstract: |
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