search query: @author vonDorn, J. G. / total: 1
reference: 1 / 1
« previous | next »
| Author: | vonDorn, J. G. Akimova, I. |
| Title: | Advertising in Ukraine: Cultural perspectives |
| Journal: | International Journal of Advertising
1998 : VOL. 17:2, p. 189-211 |
| Index terms: | ADVERTISING UKRAINE CULTURE |
| Language: | eng |
| Abstract: | This paper provides an analysis for advertising in Ukraine. The Ukrainians appear to selectively adapt to the new stimulus as necessary and as suits their needs. If advertising will help help enhance their lives and bring them material needs and economic gain they will use it. For successful advertising one must acquire sensitivity about all aspects of life. |
« previous | next »
SCIMA