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| Author: | |
| Title: | Flour |
| Journal: | Consumer Goods UK
1998 : JUNE, 484, p. 94-112 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY UNITED KINGDOM |
| Freeterms: | FLOUR BAKING MIXES |
| Language: | eng |
| Abstract: | The retail flour market worth £40 mn is in steep decline. Self-raising flour accounts for 52% of flour market volume. Savoury mixes command a 52% of baking mix volume. Weekly consumption of flour fell from 82 gm per head in 1993 to 54 gm in 1997. Three major are represented in both flour and baking mixes: ABF, Kerry and Tomkins. The leading brands of flour and baking mixes are Homepride and Green's. Multiples account for 86% of flour sales. Flour prices have fallen by 16% over the last five years because of intense competition between own-label products. Prospects for the flour market in the short and medium term are bad. |
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