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Author: | Cooper, H.R. Holway, A. Arsan, M. |
Title: | Cross-cultural research: should stimuli be psychologically pure or culturally relevant? |
Journal: | Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 67-72 |
Index terms: | MARKET RESEARCH COMPARATIVE RESEARCH |
Language: | eng |
Abstract: |
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