search query: @author Chomvilailuk, R. / total: 1
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| Author: | Poocharoon, P. Chomvilailuk, R. |
| Title: | Enhancing the effectiveness and efficiency of managing international joint ventures: multi-level integrated value chain model |
| Journal: | Journal of Euro-Asian Management
1998 : JUL, VOL. 4:1, p. 27-44 |
| Index terms: | EFFECTIVENESS EFFICIENCY INTERNATIONAL JOINT BUSINESS VENTURES |
| Language: | eng |
| Abstract: | Globalization is becoming a remarkable trend in business management and operation and international joint venture (IJV) is a strategic choice that brings business partners together on the sharing of benefit and risk basis. Strategic alliances allow firms to access strategic markets and dodge-trade barrier while others focus on absorbing and exchanging technology know-how. Previous research found that the different interests of each partner have strong effects on performance. |
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