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| Author: | Hofstede, F. |
| Title: | An investigation into the association pattern technique as a quantitative approach to measuring means-end chains |
| Journal: | International Journal of Research in Marketing
1998 : FEB, VOL. 15:1, p. 37-50 |
| Index terms: | MEASUREMENT ASSOCIATIONS QUANTITATIVE TECHNIQUES |
| Language: | eng |
| Abstract: | Means-end chain theory links products to consumers by postulating hierarchical relations between attributes of the product, consequences of product use and values of consumers. It has served as an important conceptual framework for studies in marketing. The authors investigate the association pattern technique (APT) as a supplement to laddering, the most popular, qualitative measurement methodology in means-end chains research. |
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