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| Author: | Chau, P. Hui, L. |
| Title: | Identifying early adopters of new IT products: a case of Windows 95 |
| Journal: | Information & Management
1998 : MAY 28, VOL. 33:5, p. 225-230 |
| Index terms: | INFORMATION TECHNOLOGY PRODUCTS MANAGEMENT |
| Language: | eng |
| Abstract: | This paper presents the findings of an empirical study into factors identifying early adopters of new IT products. Drawing two well-researched concepts developed in the marketing field, several hypotheses were formulated to test against data collected from 145 microcomputer users who had or had not adopted Windows 95. The findings indicate that early adopters tend to be younger males who are of opinion leadership type, like to seek novel information, a have a lot of computer experience. |
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