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| Author: | Esposito, E. Mastroianni, M. |
| Title: | Technological evolution of personal computers and market implications |
| Journal: | Technological Forecasting and Social Change
1998 : NOV, VOL. 59:3, p. 235-254 |
| Index terms: | TECHNOLOGICAL CHANGE COMPUTERS MARKET STRUCTURE MANUFACTURING CLIENTS |
| Freeterms: | TECHNOLOGICAL EVOLUTION PERSONAL COMPUTERS MARKET IMPLICATIONS |
| Language: | eng |
| Abstract: | This paper highlights how technological innovation in the personal computer industry is modifying both market structure and relationships between customers and manufacturers. A model based on the technical approach is used, considering the product as a set of techno-economic characteristics. Technical innovation has reduced the distance between the conservative user and the innovative user insofar as the former can nowadays purchase, at a little extra cost, high performance personal computers; in the past the personal computer was considered a machine for processing information and working on texts, now it has become an indispensable tool for a variety of multimedia services. Technological innovation has pushed firms out of the personal computer product-selling phase into a service-offering phase. |
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