search query: @author Gässler, R. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Gässler, R. Blum, L. Plewe, H. |
| Title: | Direkte Kundenbindung: Direktmarketing. |
| Journal: | Absatzwirtschaft
1998 : OCT, p. 115-124 |
| Index terms: | DIRECT SELLING CUSTOMER RELATIONS REPEAT BUYING QUALITY ADVERTISING EFFECTIVENESS |
| Language: | ger |
| Abstract: |
« previous | next »
SCIMA