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Author: | Gässler, R. Blum, L. Plewe, H. |
Title: | Direkte Kundenbindung: Direktmarketing. |
Journal: | Absatzwirtschaft
1998 : OCT, p. 115-124 |
Index terms: | DIRECT SELLING CUSTOMER RELATIONS REPEAT BUYING QUALITY ADVERTISING EFFECTIVENESS |
Language: | ger |
Abstract: |
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