search query: @freeterm CHILLED READY MEALS / total: 1
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| Author: | |
| Title: | Chilled ready meals |
| Journal: | Consumer Goods UK
1998 : OCT, 488, p. 25-70 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY FROZEN FOODS UNITED KINGDOM |
| Freeterms: | CHILLED READY MEALS |
| Language: | eng |
| Abstract: | Chilled ready meals form a dynamic market, witnessing a double-digit percentage growth almost every year for the last few years. Market drivers include the continuing consumer demand for convenience and the constant quest for variety. Social factors, including an increase in the number of single person households and working women - key target groups for the products - are also boosting demand. |
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