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| Author: | Lautman, M. R. Edwards, M. T. Farrell, B. |
| Title: | Predicting direct-mail response from mail intercept data. |
| Journal: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 31-34 |
| Index terms: | DIRECT RESPONSE MARKETING MAIL ORDER SELLING |
| Language: | eng |
| Abstract: |
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