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| Author: | Rice, R. E. D'Ambra, J. More, E. |
| Title: | Cross-cultural comparison of organizational media evaluation and choice |
| Journal: | Journal of Communication
1998 : SUMMER, VOL. 48:3, p. 2-26 |
| Index terms: | ORGANIZATIONAL COMMUNICATION MEDIA RESEARCH EVALUATION |
| Language: | eng |
| Abstract: | Managers reported the richness of five media, equivocality of situations, preferred media for each situation, and cultural values. The richness and equivocality measures were reliable and unidimensional. Face-to-face was ranked as most, business memos least, rich. Only e-mail and television preferences were significantly correlated with richness. Media preferences for face-to-face and telephone for each situation were highly correlated with the situations' equivocality. respondents from collectivist countries rated the telephone as less rich, and the business memo as richer thandid respondents from indiviualist countries. |
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