search query: @author Nebenzahl, I. / total: 1
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| Author: | Nebenzahl, I. Jaffe, E. |
| Title: | Ethical dimensions of advertising executions |
| Journal: | Journal of Business Ethics
1998 : MAY, VOL. 17:7, p. 805-815 |
| Index terms: | BUSINESS ETHICS ECONOMICS ADVERTISING |
| Language: | eng |
| Abstract: | This paper suggests a framework for determining the ethicality of disguised and obtrusive advertising. While most discussions of advertising ethics deal with deception or fraud, the proposed framework is based on the way messages are presented to audiences. Suggestions for measurement and future research are given. Disguised advertising messages are those that individuals may not perceive as being sponsored because the source of the message is unclear, or because they are presented as editorial material, rather than advertisements. |
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