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| Author: | Tang, Guizhong |
| Title: | An analysis of business and marketing tactics towards ageing people in China (original in Chinese) |
| Journal: | Market and Demographic Analysis (c)
1998 : 4, p.25-27 |
| Index terms: | MARKETING AGEING POPULATION CHINA CONSUMERS |
| Language: | chn |
| Abstract: | After renewed understanding of the Chinese old people's consumption market and serious study of their demand features and their consumption psychology, the author considers that the old people's consumption market has great potential but effectively expanding it absolutely isn't an easy thing. If enterprises want to obtain marked economic returns and social benefits, they must regard the old people's consumption market at a completely new angle of view and formulate the feasible business and marketing tactics catering to "silver hair group" according to the features of the old people's consumption. The tactics include product, price-setting, marketing and advertising tactics. |
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