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| Author: | Emmett, B. |
| Title: | Never mind the why and wherefore - some reflection on theory in practice. |
| Journal: | Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 63-71 |
| Index terms: | MARKET SURVEYS MASS COMMUNICATION MEDIA SELECTION |
| Language: | eng |
| Abstract: |
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