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| Author: | Rothchild, J. |
| Title: | Making the market work: Enhancing consumer sovereignty through the telemarketing sales rule and the distance selling directive |
| Journal: | Journal of Consumer Policy
1998 : SEP, VOL. 21:3, p. 279-313 |
| Index terms: | MARKETING SELLING MARKETING CHANNELS MARKETS |
| Language: | eng |
| Abstract: | This article analyzes the provisions of the Telemarketing Sales Rule, which the Federal Trade Commission promulgated in 1995 pursuant to the 1994 Telemarketing and Consumer Fraud and Abuse Prevention Act. A framework is proposed through which the Rule may be understood as embodying a regulatory strategy of controlling abusive telemarketing by enhancing the effectiveness of market forces. In the article, a framework is applied to the 1997 Distance Selling Directive of the European Union. |
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