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| Author: | Smykay, E. W. Higby, M. A. |
| Title: | Shifting shoals in marketing channels: the MIDAS approach to channel analysis. |
| Journal: | Management Review
1981 : JUL, VOL. 70:7, p. 15-25 |
| Index terms: | MARKETING CHANNELS |
| Language: | eng |
| Abstract: |
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