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| Author: | Samli, A. C. Kelly, J. P. Hunt, H. K. |
| Title: | Improving the retail performance by contrasting management-and customer-perceived store images: A diagnostic tool for corrective action |
| Journal: | Journal of Business Research
1998 : SEP, VOL. 43:1, p. 27-38 |
| Index terms: | Retailing Performance appraisal Shops Consumer behaviour Sales |
| Freeterms: | Store image |
| Language: | eng |
| Abstract: | The image of retail establishment is its appearance to target markets. There are 63 households and 93 manager ratings compared of a national store on 29 image variables. The study is conducted by contrasting management and customer-perceived store images in an attempt to improve the retail establishment performance. Differences btw. management and customer image components. In the study, there are: identification of congruence image factor combinations, and reference to research conducted by Pierre Martineau on the retail image concept. |
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