search query: @author Falony, B. / total: 1
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| Author: | Falony, B. |
| Title: | Be a go-to person |
| Journal: | Journal of Accountancy
1998 : OCT, VOL. 186:4, p. 63-70 |
| Index terms: | INDUSTRIES MARKETS ACCOUNTING |
| Language: | eng |
| Abstract: | The partners in Bill's CPA firm wanted to boost their earnings by developing several industry niches over five years. Their client base included 22 construction clients, 14 of which were Bill's Several construction companies were located in the firm's market area and most were doing fairly well. The firm's decision seemed easy enough -- it would develop its first niche marketing program in the construction industry. Bill was asked to develop a business plan. |
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