search query: @author Gaisler, R. / total: 1
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Author: | Becker, W. Winschuh, C. Gaisler, R. |
Title: | Deckungsbeitragsrechnungen für das Controlling privater Fernsehender |
Journal: | Kostenrechnungspraxis
1998 : 6, p. 357-362 |
Index terms: | TELEVISION ADVERTISING GERMANY CONTROL MEDIA RESEARCH |
Language: | hia |
Abstract: |
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