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| Author: | Zhou, Linyang Yu, Yongqiang |
| Title: | A global market strategy for Chinese textiles (original in Chinese) |
| Journal: | International Trade Journal (c)
1998 : 8, p.29-32 |
| Index terms: | TEXTILE INDUSTRY INTERNATIONAL MARKETING EXPORTS CHINA TRADE POLICY |
| Language: | chn |
| Abstract: | Product strategy: keep on developing clothing and deeply processed products with high added values. Raise the proportion of the export of high-grade clothing, while consolidate and properly enlarge the export of current staple primary products and semi-finished goods. Implement strategies of famous brand, market pluralization and product diversification. Price strategy: Set prices in a reasonable and flexible way and establish large comprehensive corporation. Marketing channel strategy: Reduce intermediate links in the selling process, adopt different sale methods in line with local conditions, choose appropriate middleman and adopt effective promoting methods. |
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