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Author: | Gatewood, E. Carroll, A. B. |
Title: | The anatomy of Corporate Social Response: The Rely, Firestone 500, and Pinto Cases. !Proctor & Game !Firestone !Ford Motor Co. |
Journal: | Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 9-16 |
Index terms: | CONSUMER PROTECTION CORPORATE IMAGE CORPORATE RESPONSIBILITY PRODUCT LIABILITY |
Language: | eng |
Abstract: |
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