search query: @author Carsky, M. L. / total: 1
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| Author: | Carsky, M. L. Dickinson, R. A. Canedy, C. R. III |
| Title: | The evolution of quality in consumer goods |
| Journal: | Journal of Macromarketing
1998 : FALL, VOL. 18:2, p. 132-144 |
| Index terms: | PRODUCTS QUALITY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The article examines changes in the quality of consumer products over time, beginning with a historical overview of the evolution of product quality since the beginning of the 20th century. Next, evidence that substantive quality has increased and variability has decreased is summarized. An examination of Consumer Reports data supports the hypotheses that substantive quality has increased and variability has decreased significantly in recent years. Implications for consumer behaviour and marketers are discussed. |
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