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| Author: | Weil, P. |
| Title: | A propos du seminaire de l'IREP sur les nouveaux medias. |
| Journal: | Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 115-120 |
| Index terms: | ADVERTISING MEDIA MARKETING INFORMATION |
| Language: | fre |
| Abstract: |
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