search query: @author Leme de Arruda, M. / total: 1
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| Author: | Coutinho de Arruda, M. C. Leme de Arruda, M. |
| Title: | Ethical standards in advertising: A worldwide perspective |
| Journal: | Journal of Business Ethics
1999 : APR, VOL. 19:2 / I, p. 159-169 |
| Index terms: | Business ethics Advertising agencies |
| Freeterms: | Values |
| Language: | eng |
| Abstract: | An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution. |
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