search query: @author Mahra, A. / total: 1
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| Author: | Mahra, A. |
| Title: | Product market heterogeneity, resource imitability and strategic group formation |
| Journal: | Journal of Management
1998 : VOL. 24:4, p. 511-532 |
| Index terms: | PRODUCT MARKETING NATURAL RESOURCES GROUPS |
| Language: | eng |
| Abstract: | This article blends the resource-based view of the firm with the industrial organization view of intraindustry heterogeneity to offer a theoretically grounded model of strategic group formation. The model provides an explanation for the inconsistent findings of empirical research on strategic groups and helps to situate future studies in this area. |
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