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| Author: | Hoeness, U. Drosten, M. |
| Title: | Welche Benchmarks setzt Bayern München? |
| Journal: | Absatzwirtschaft
1999 : APR, p. 18-21 |
| Index terms: | SPORTS INDUSTRY GROWTH TRENDS BUSINESS POLICY MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
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