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| Author: | Singh, S. N. Dalal, N. P. |
| Title: | Web home pages as advertisements |
| Journal: | Communications of the ACM
1999 : AUG, VOL. 42:8, p. 91-98 |
| Index terms: | Advertising Internet USA |
| Freeterms: | Web sites Home pages |
| Language: | eng |
| Abstract: | Viewing an organization's home page as its most important online advertisement has profound implications for how home pages are designed, tested, and evaluated. |
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