search query: @freeterm Visual information / total: 1
reference: 1 / 1
« previous | next »
Author: | Janiszewski, C. |
Title: | The Influence of display characteristics on visual exploratory search behavior |
Journal: | Journal of Consumer Research
1998 : DEC, VOL 25:3, p. 290 - 301 |
Index terms: | Consumer behaviour Information |
Freeterms: | Visual information |
Language: | eng |
Abstract: | Consumers gather visual information either deliberately or in an exploratory manner. The latter occurs when a consumer doesn´t have much knowledge about how to carry out the information gathering. This article studies visual exploratory search behavior and tries to find a connection between the layout of objects displayed and the amount of attention each object thus attracts. |
« previous | next »
SCIMA