search query: @author Arnold, M. B. / total: 1
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| Author: | Day, R. M. Arnold, M. B. |
| Title: | Business case for sustainable development |
| Journal: | Greener Management International
1998 : AUTUMN, 23, p. 69-92 |
| Index terms: | SUSTAINABLE DEVELOPMENT PRODUCT DEVELOPMENT MARKETING |
| Language: | eng |
| Abstract: | New products and services that solve environmental problems and create business value are developed, but how to proceed and where to find the resources, energy and knowledge. This paper lays out ways in which sustainable development activities can impact a company's bottom line: right to operate; cost/liability reduction;customer loyalty/market share; new markets. |
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