search query: @author Lin, C. A. / total: 1
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| Author: | Lin, C. A. |
| Title: | Online-service adoption likelihood |
| Journal: | Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 79-89 |
| Index terms: | INTERNET MOTIVATION MEDIA RESEARCH |
| Language: | eng |
| Abstract: | This study investigates the relations between perceived television use and online access motives among those who do not presently subscribe to a commercial online service and how these relations influence the likelihood of online services adoption. |
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