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| Author: | Fornell, C. Menko, R. D. |
| Title: | Problem analysis: a consumer-based methodology for the discovery of new product ideas. |
| Journal: | European Journal of Marketing
1981 : VOL. 15:5, p. 61-72 |
| Index terms: | CONSUMER DEMAND NEW PRODUCTS PROBLEM SOLVING PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
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