search query: @author Menko, R. D. / total: 1
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Author: | Fornell, C. Menko, R. D. |
Title: | Problem analysis: a consumer-based methodology for the discovery of new product ideas. |
Journal: | European Journal of Marketing
1981 : VOL. 15:5, p. 61-72 |
Index terms: | CONSUMER DEMAND NEW PRODUCTS PROBLEM SOLVING PRODUCT DEVELOPMENT |
Language: | eng |
Abstract: |
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