search query: @author Fajen, S. R. / total: 1
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| Author: | Fajen, S. R. |
| Title: | More for your money from the media. |
| Journal: | Harvard Business Review
1978 : 5 SEP-OCT VOL.56 p.113-121 |
| Index terms: | ADVERTISING MEDIA ADVERTISING |
| Language: | eng |
| Abstract: |
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