search query: @author Pick, P. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Pick, P. |
| Title: | Building customer-supplier relationships in electronics |
| Journal: | Long Range Planning
1999 : APR, VOL 32:2, p. 263-272 |
| Index terms: | Industrial marketing Relationship marketing Electronics industry |
| Language: | eng |
| Abstract: | A case study, that investigates relationship management i.e. the development and maintenance of customer-supplier relationships in the electronics sector. |
« previous | next »
SCIMA