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| Author: | Baltas, G. Doyle, P. |
| Title: | A flexible model for consumer choice in package goods markets |
| Journal: | Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 141-153 |
| Index terms: | Markets Consumer behaviour Models United Kingdom Europe |
| Freeterms: | Product choice Packaged goods |
| Language: | eng |
| Abstract: | In this paper, the heteroscedastic extreme value model is described and applied to a panel dataset. Its flexibility is shown better to approximate the structure of demand in markets with a variety of brands with different characteristics and appealing to different consumer segments. The model permits differential substitutability among competing brands and yields useful diagnostics for strategic brand management. |
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