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| Author: | Smith, M. F. Sinha, I. Lancioni, R. Forman, H. |
| Title: | Role of market turbulence in shaping pricing strategy. |
| Journal: | Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 637-649 |
| Index terms: | Marketing research Marketing strategy Pricing |
| Language: | eng |
| Abstract: | The authors examine three broad pricing problems:(1) pricing over the product life cycle; (2) use of reference price; and (3) firm's tendency to offer as well as charge price premiums. The test their theory-driven hypothesis through a research study conducted on a national industry sample of purchasing managers. |
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