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| Author: | Jones, I. Pollitt, M. |
| Title: | Ethical and unethical competition: establishing the rules of engagement |
| Journal: | Long Range Planning
1998 : OCT, VOL. 31:5, p. 703-710 |
| Index terms: | COMPETITION LONG RANGE PLANNING ETHICS |
| Language: | eng |
| Abstract: | This article sets out to examine the economic incentives behind corporate ethics in six case studies of exemplary and poor external relationships. The case studies are: Hewlett Packard's relations with its suppliers contrasted with supplier relations in the UK clothing industry: ServiceMaster's relations with its ultimate customers contrasted with relations in the UK mortgage industry; and United Biscuits' relations with its competitors contrasted with the relations between BA and Virgin during the "Dirty Tricks" campaign. |
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