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| Author: | North, A. Hargreaves, D. McKendrick, J. |
| Title: | The influence of in-store music on wine selections |
| Journal: | Journal of Applied Psychology
1999 : APR, VOL. 84:2, p. 271-276 |
| Index terms: | PSYCHOLOGY MUSIC WINE INDUSTRY |
| Language: | eng |
| Abstract: | This field study investigated the extent to which stereotypically French and German music could influence supermarket customers' selection of French and German wines. Music with strong national associations should activate related knowledge and be linked with customers buying wine from the respective country. Over a 2-week period, French and German music was played on alternate days from an in-store display of French and German wines. French music led to French wines outselling German wines, whereas German music led to the opposite effect on sales of French wine. |
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