search query: @author Karpatkin, R. / total: 1
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| Author: | Karpatkin, R. |
| Title: | Toward a fair and just marketplace for all consumers: the responsibilities of marketing professionals |
| Journal: | Journal of Public Policy and Marketing
1999 : SPRING, VOL. 18:1, p. 118-122 |
| Index terms: | PUBLIC POLICY MARKETING CONSUMERS |
| Language: | eng |
| Abstract: | The author argues that certain unethical and anticonsumer business practices are accepted by some in business as part of the normal functioning of a market economy. The author argues that marketing professionals have a professional and ethical responsibility to ensure that their work contributes to a fair and just marketplace. |
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